Synchrony x Uber Case Study

OVERVIEW

This project was part of the Synchrony Business Leadership Program, where I collaborated with a cross-functional team to design and pitch a new product marketing strategy for a Synchrony x Uber credit card. Over four days, I led the creative direction and UX execution, shaping the brand concept, visuals, and user experience of UberThere, a rider-centered rewards program aimed at increasing loyalty and convenience for frequent riders. Our design strategy won 1st place in the case competition, highlighting both innovation and market potential.

YEAR

2025

ROLE

UX / UI Designer
Brand Designer
Creative Director

image of a smartphone leaning on top of a record player

About the project

Goal

The goal was to design a seamless, rider-first experience that demonstrates the value of partnering with Synchrony.
My objectives included:

Build a brand that feels simple, bold, and instantly recognizable.
Create a consistent visual language for the new product.
Show clear user flow, from discovery to activation to rewards.
Demonstrate business value through strong creative strategy.

This project brought together my strengths in UX design, branding, and storytelling, proving I can take an idea from concept to polished execution.

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Synchrony x Uber Case Study

OVERVIEW

This project was part of the Synchrony Business Leadership Program, where I collaborated with a cross-functional team to design and pitch a new product marketing strategy for a Synchrony x Uber credit card. Over four days, I led the creative direction and UX execution, shaping the brand concept, visuals, and user experience of UberThere, a rider-centered rewards program aimed at increasing loyalty and convenience for frequent riders. Our design strategy won 1st place in the case competition, highlighting both innovation and market potential.

YEAR

2025

ROLE

UX / UI Designer
Brand Designer
Creative Director

About the project

Goal

The goal was to design a seamless, rider-first experience that demonstrates the value of partnering with Synchrony.
My objectives included:

Build a brand that feels simple, bold, and instantly recognizable.
Create a consistent visual language for the new product.
Show clear user flow, from discovery to activation to rewards.
Demonstrate business value through strong creative strategy.

This project brought together my strengths in UX design, branding, and storytelling, proving I can take an idea from concept to polished execution.

Smooth Scroll
This will hide itself!

Synchrony x Uber Case Study

OVERVIEW

This project was part of the Synchrony Business Leadership Program, where I collaborated with a cross-functional team to design and pitch a new product marketing strategy for a Synchrony x Uber credit card. Over four days, I led the creative direction and UX execution, shaping the brand concept, visuals, and user experience of UberThere, a rider-centered rewards program aimed at increasing loyalty and convenience for frequent riders. Our design strategy won 1st place in the case competition, highlighting both innovation and market potential.

YEAR

2025

ROLE

UX / UI Designer
Brand Designer
Creative Director

About the project

Goal

The goal was to design a seamless, rider-first experience that demonstrates the value of partnering with Synchrony.
My objectives included:

Build a brand that feels simple, bold, and instantly recognizable.
Create a consistent visual language for the new product.
Show clear user flow, from discovery to activation to rewards.
Demonstrate business value through strong creative strategy.

This project brought together my strengths in UX design, branding, and storytelling, proving I can take an idea from concept to polished execution.

Smooth Scroll
This will hide itself!